Entrepreneurial Leadership Conference 2021

Thursday, 25 Feb, 2021

08:30am - 05:30pm

Lords Cricket Ground. London, UK

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How to solve the problems we can't yet see.

In partnership with

What is your greatest challenge?

Recent times have taught us that the landscape can change dramatically overnight. The only thing that we can predict with any certainty, is that the world is becoming more uncertain.


How do you lead a team through uncertainty?

How can leaders enable their teams to successfully navigate uncharted territory?

How do they enable their teams to continually find enterprising and innovative solutions?

How can they answer the challenges of tomorrow?

How do they lead teams to achieve “the impossible”?


We’re going to find out!


Our mission for this event is simple…

We want to help entrepreneurs to become better leaders


Leaders to become more entrepreneurial


In particular, we will help bridge the gap in thinking between leaders and their team… and enable more people to think like entrepreneurs.


During the Entrepreneurial Leadership Conference, we will learn from a diverse range of world class entrepreneurial leaders who have led their teams to solve countless unforeseen problems. Despite the adversity, they have found a way to become successful.



Jo Fairley – Co-founder of Green & Blacks.

Paul Lindley, OBE – Founder of Ella’s Kitchen.

Lt. Col. Chris Gibson, MBE – The man who beat Ebola.

Penny Power, OBE – Founder of Ecademy; the world’s first social network.

Sandra Lee-Jo – Culture of Innovation Expert at Amazon

Simon Hartley – Founder of Be World Class



The Schedule

08.30  Registration, coffee & networking
09.00  Welcome – Simon Hartley
09.15  Paul Lindley, OBE – Lessons from Ella’s Kitchen
10.15  Coffee
10.45  Penny Power, OBE – Challenges of the entrepreneurial journey
11.45  Lt. Col. Chris Gibson, MBE – How to achieve ‘the impossible’
12.30  Lunch
13.30  Sandra Lee-Jo – How to create a culture of innovation
14.30  Coffee
14.45  Jo Fairley – Green & Blacks – From £20,000 to £100M
15.45  Simon Hartley – Characteristics of Entrepreneurial Leaders
16.15  Summary
16.30  Thanks & close



Tickets are just £495.00 + VAT per person.

But… we’d like to make you a very special offer!

During Lockdown, tickets are just £350.00 (+VAT)


To join us, simply email



With thanks to our sponsors



The Speakers

Paul Lindley, OBE

Paul Lindley is an award-winning British entrepreneur, social campaigner and best-selling author.

In 2006 he founded Ella’s Kitchen, an innovative brand of organic baby food built on a core social mission. It has since become the UK’s largest baby food brand, with over £100M in sales across 40 countries. Paul stepped back from Ella’s Kitchen in 2018 to devote more of his time to social campaigning.

He published his first book, the critically acclaimed bestseller ‘Little Wins: The Huge Power of Thinking Like a Toddler’ in 2017

In 2019 Paul was appointed Chair of the newly established London Child Obesity Taskforce by Mayor of London, Sadiq Khan, in 2019. The Taskforce aims to unleash a transformation across London so that every child has every opportunity to have a healthy diet, more water and increased physical activity. He also founded just IMAGINE if… an annual, university-based, innovation competition to support entrepreneurial ideas designed to address the UN’s Sustainable Development Goals.

Paul is Chair of Robert F Kennedy Human Rights UK and of social enterprise Toast Ale, and is a Trustee of Sesame Workshop, the creators of Sesame Street.

He was appointed Officer of the Order of the British Empire (OBE) in the 2019 New Year Honours.

Paul believes the best businesses make profits AND have a core purpose to do social good; and that more ‘human-ness’ is needed in our economy and civil society.

Penny Power, OBE.

Penny Power has a glossy image. Happily married with three children and awarded an OBE, she has founded three businesses; one global business that is recognised as ‘the first social network’ (pre-dating LinkedIn by four years), a national educational company that launched the UK’s first Digital Marketing Apprenticeship, and The Business Café.

She understands the struggle. In 2017, Penny realised that she was broken, not only through her business journey but also personal loss and adversity. She needed to reassess and decide if she wanted to be as ambitious as she has always been. Penny believes it is time that the human side of business is openly shared. In her book, Business is Personal, she describes herself as the torch bearer for emotional and mental well-being, vulnerability and psychological safety.

Penny motivates people through her honesty and a complete desire to set a benchmark that anyone can reach. Her talks are emotional and very relevant to anyone that strives, juggles life and would like to know the way others are dealing with this fast, crazy, connected and open world.

Jo Fairley

Jo Fairley is one of the UK’s leading entrepreneurs.
As co-founder of Green & Black’s chocolate – now approaching a £100million brand worldwide – she has an exceptional understanding of brand creation and development, and a talent for sharing that experience and insightful knowledge in the most inspirational way.
Since founding Green & Black’s chocolate in 1991, with just £20,000 of savings, she has built the brand into the world’s leading organic chocolate, continuing to champion its worldwide success in co-operation with its new owners, Cadburys.

Jo shares how, despite widespread global availability, Green & Blacks retains it’s luxury cachet and it’s ethical Fairtrade roots. She also talks about the many lessons learned along the path to business success, including the emotional aspect of building a brand and then ‘letting go’, when it’s sold on, as well as the importance of design, branding, PR and marketing.

An award-winning author & journalist, Jo is author of a series best-selling books on health and beauty – including the worldwide smash The Beauty Bible – and is a regular columnist, feature-writer and journalist for the world’s leading magazines. She is also co-author with Craig Sams of Sweet Dreams: The Story of Green & Black’s.

For the last few years Jo has been in rapidly increasing demand as a speaker at conferences, women’s entrepreneurial events, networking occasions (and occasionally as an after-dinner speaker), including for HSBC, O2, Business Link, National Women’s Enterprise Day Ireland and Accenture, among many other clients.


Lt. Col. Chris Gibson, MBE

Chris is a highly decorated Army officer, having served in many specialist military operations, including special forces teams.

After graduating from the NHS Staff College, he was appointed The Chief Instructor of the Army Medical Services Training Centre.

In 1994 Chris was challenged to lead a team of 1,200 personnel, including NHS volunteers, tasked with combating the Ebola Virus Disease in West Africa. At the outset, they were given less than a 1% chance of success. Against all expectations, they succeeded in their mission.

In recognition of this achievement, Chris was awarded an MBE, The Health Service Journal Special Recognition Award and named Ideas UK’s Innovator of the Year 2017-18.

Most recently, Chris has been appointed by the government as a special advisor to the London Ambulance Service, Ministry of Justice.

He is a highly respected strategist, innovator and keynote speaker.

Sandra Lee-Jo

Innovation is creativity with execution. It requires thinking big as well as the ability to execute.  The Digital Innovation lead is responsible for customer engagements and shaping the delivery of the program utilizing Amazon mechanisms like Working Backwards, driving resultant prototypes and scaled solutions.

Sandra Lee-Joe is a Digital Innovation Business Development Lead with a focus on EMEA Capital Markets and Insurance.  Over the last four years she has been leading the Innovation program within Global Accounts. She runs Digital Innovation sessions around refinery planning, working capital projects, upstream engineering to supply planning in Oil & Gas, plus healthcare life sciences projects such as when to transition patients to biologics, electronic health records and bridging the communication gap with Healthcare professionals across the patient journey.

Sandra is based out of London for Amazon Web Services (AWS) – a subsidiary of Amazon.com Inc – which she joined in February 2016. Sandra came to Amazon from Microsoft where she has spent 12+ years mostly in field Sales roles in Australia and New York.  She holds a Bachelor of Commerce (Marketing), a Masters of Business Administration and over the last 10 years has studied Sociology, Graphic Design and Photography.  She has lived and worked in Sydney, New York and London.

Simon Hartley, MSc.

Simon Hartley is a globally respected sport psychology consultant and performance coach. For over 20 years, Simon has worked with gold medallists, world record holders, world champions, top five world-ranked professional athletes, Olympians and championship winning teams.

Since 2011, Simon has published eight books, including How To Herd Cats; Leading A Team of Independent Thinkers and Stronger Together; How Great Teams Work.

During the last 10 years, Simon has also applied the principles of sport psychology to business, education, healthcare and the charity sector. This has included projects with some of the world’s leading corporations and foremost executives. He is also an international professional speaker, delivering keynotes throughout the world.

For more information on Simon, please visit www.be-world-class.com