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Home » Be World Class TV

Be World Class TV

“It’s amazing how every single episode can be directly applied to business”

Chief Executive

“Be World Class TV is pure magic! I’m recommending it to all my players”

Professional Football Coach

“I’ve just realised that this is less than £1 a day. Insane value!”

Business Leader (and early adopter)

Welcome to Be World Class TV.

First, I want to take a guess at why you are here.

It’s often something between anger and frustration … because you’ve read all the books, taken all the courses and done everything you were told to do.

But ‘success’ – whatever that really means – still eludes you.

None of it worked. Not really. When the rare improvement came it never lasted long. You (or your team) quickly fell back into old habits… old patterns.

I get it.

Success is hard to create and even harder to sustain – especially in business. One of the things that drew me to sport psychology, early on, was the simplicity of the challenge.

Those arenas – the Olympic Stadiums, the football fields or the Formula One circuits – are the ultimate testing ground for what really works.

How do you build expertise, self-belief, leadership, teamwork and the deep, sustaining mental toughness you need to perform when it matters most?

These are the lessons we’ve learned over the past 20 years, studying, testing and coaching in business and sport.

Why Be World Class TV?

This programme is our answer to a very specific problem – how do we share the impact of our in-person training with as many people as possible? Here’s the answer:

  • Instant access to every episode (20+ years of insight).
  • Over 50 bite-sized, actionable videos (no fluff, no nonsense)
  • A week-by-week email programme to build your performance.
  • Dedicated strategies on Mindset, Leadership and Teamwork.
  • Real-world examples directly from World Class Leaders, Olympians and Elite Performers.
  • Access to regular new content every month.
  • “No-brainer” pricing.

We’ve dug deep to make this programme comprehensive, powerful and accessible. We know you’re busy, so the videos are chosen for maximum impact in minimum time. If you’re tired of waiting for success to find you … let’s get started.

Simon Hartley
Founder. Be World Class.

Wait … does this sound familiar?

We’ve designed this course as a comprehensive ‘no-brainer’, but here are a few of the challenges we cover, along with the individual lessons you’ll want to check out.

Are you:

  • Caught in the gap between knowing and doing?
    You aren’t alone. Most people mix too much work with too little focus. Elite performers flip this script… but how? Watch how we taught a struggling athlete to focus on the right thing at the right time and become a Double Olympian. (See Month 7, Episode 2.)
  • Experiencing roller-coaster motivation or a lack of personal purpose?
    This can be crippling in any area of life, but World-Class performers know it is vital to their success. Learn how they engineer purpose, meaning and passion – and how you can too. (Month 1, Episodes 3 and 5.)
  • Find yourself quitting, or backing off, when things get tough?
    Find out how elite performers develop the tenacity to keep going and start to LOVE their Discomfort Zone. (Month 3, Episodes 1 to 4.)
  • Do you wonder how others keep going when you fall away?
    Mental resilience is a huge signal of success and it can be trained like any other muscle. Hear how explorers and ultra-athletes think about resilience, tenacity and pushing through to success. (Month 3, Episodes 1 and 4.)
  • Lacking the confidence to be bold?
    True confidence is a critical cornerstone of personal success, but how do we develop it? We look beyond the cheap tricks and tactics to learn from elite athletes & Olympians. (Month 1, Episode 4.)
  • Frustrated that your people don’t deliver what they promised at interview?
    Does your team feel like less than the sum of its parts? This is a common pain point, but there is a solution. Learn how elite leaders think about recruitment and how they avoid the talent trap. (Month 12, Episode 3.)
  • Struggling to align, empower and engage your team?
    See how smart leaders empower their people to accelerate growth and create the space they need for true strategic thinking. (Month 8, Episode 2.)
  • Tired of hitting the same walls (and making the same mistakes)?
    Learn how elite performers leverage failure to break through to new learning and behaviour. (Month 4, Episode 1.)
  • Watching your team work next to each other but not together?
    Some teams are TINOs (Teams In Name Only), but there is a solution. Hint: It’s not about talent. (Month 12, Episode 3.)
  • Setting standards only to see them slip?
    This causes many leaders to bang their heads against solid objects, and is a characteristic signal of poorly performing teams. No standards. No expectations. No oversight. Learn how world-class teams do the opposite. (Month 11, Episode 2.)
  • Spending more time ‘bitching and ‘backstabbing’ than working together?
    You aren’t alone, but the solution starts at a place that may surprise you. (Month 12, Episode 4.)
  • Who is in control of your confidence?
    If your confidence hangs on your results, or other people’s feedback… you are NOT in control. Learn how to take back the remote control for your confidence! (Month 1, Episode 3)
  • Plagued by perfectionism, imposter-syndrome, procrastination or a lack of self-belief?
    Did you know these are all symptoms? There is a common root cause for all of these issues! Learn how to shape your character and sculpt your identity in our Bonus Month – Beyond Mindset (Episodes 1 to 4).

How does it work?

You can jump directly to any episode, but the ongoing program builds through key themes in World Class Performance. Each week, you’ll get an emailed link to your lesson. Each month typically includes one 15-minute ‘Deep-Dive’ and three 5 minute ‘High Impact Hits’ (some months have more).

The course builds on sound foundations, then moves through all our insights.

  • Month 1 – World Class Mindset
  • Month 2 – Character
  • Month 3 – Mental Toughness
  • Month 4 – World Class Thinking
  • Month 5 – Become World Class
  • Month 6 – A Winning Mentality
  • Month 7 – Simplicity
  • Month 8 – World Class Leadership (Part I)
  • Month 9 – World Class Leadership (Part II)
  • Month 10 – How to Herd Cats
  • Month 11 – World Class Teams (Part I)
  • Month 12 – World Class Teams (Part II)
  • BONUS MONTH – Beyond Mindset

Your Host

“What’s the real difference between you and those serial success stories – the CEO, the Olympian, or the Michelin starred chef at the top of their game?

After 20 years working with elite performers in business and sport, here’s what we know. World-class results don’t come from shortcuts or bandwagons, they’re a side-effect of the three things that transform every performance: Mindset, Leadership and Teamwork.

Be World Class isn’t for everyone, but if you’re ready to work, we’re ready to teach.”

Simon Hartley
Sport psychology consultant and performance coach
Founder of Be World Class

Our World Class Guests

In addition, you’ll hear from elite performers in multiple fields. How did they implement Simon’s recommendations or learn from their own experience?

Chris Cook
Double Olympian

Claire O’Hara
10x World Champion

Kenny Atkinson
Michelin Star Chef

Brendan Hall
Victorious Clipper Round the World Yacht Skipper

Ann Daniels
World Record Breaking Polar Expedition Leader

Floyd Woodrow
Former SAS Major

Chris Bartle
Gold Medal Winning Olympic Coach

James Hoffmann
World Barista Champion

“I am so much more confident. I love my discomfort zone. It has honestly changed my life”

Senior Sales Executive

Choose your package

We offer three options. Each one includes a simple, 30 day Money Back Guarantee.

Orientation call with Simon + Lifetime Subscription - £950

In addition to full course access for 12 months, you’ll spend 30 minutes with Simon zeroing in on your key challenges, and the lessons you can apply right now. Please note: These sessions are limited.

£950 - Apply Now

Lifetime Subscription - £500

Get immediate access to 50+ episodes (and growing), saving £100 on the monthly price.

£500 - one off payment - Subscribe Now

Monthly Subscription - £50 per month

Pay £50/month and get immediate access to over 50 episodes (and growing).

£50/month - Subscribe Now
You are free to cancel at any time

Looking for Corporate Packages? If you plan on purchasing 5 or more subscriptions, please contact us.

“I wish I’d had this when I started out. Who knows what I could have achieved by now?”

Business Founder & Entrepreneur

Got questions?

If you have a specific question about Be World Class TV please contact us.