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Welcome to the Be World Class Academy

We believe that everyone can be great. Our mission is to help individuals and organisations to unlock their potential and become the best they can possibly be.

Our purpose is to help people to maximise their performance, realise their potential and work towards to becoming world class in their field.

We study world class performers, teams, leaders and organisation, to discover what differentiates them from their competitors. We help others to adopt these principles into their own performance and become great!

Now, we’d like to share those benefits with even more people.

We have established the Be World Class Academy, to help you help others. Through the Academy, we will share our knowledge and experience, from almost 20 years of working with elite teams and performers from sport, business, education and healthcare.


What is the Be World Class Academy?

The Academy is a practitioner education and development programme. It is designed to help anyone that coaches other people to improve their performance; for example...

  • Sport psychologists and sport psych students, mental trainers and performance coaches.
  • Business coaches and management consultants.
  • Leaders and managers from sport, business, education, healthcare and the military.
  • Learning & development, and HR professionals.
  • Sports coaches & Performance Directors.

The programme is structured into 4 levels, from an introductory Level One, to a Global Guru Award at Level 4.

At each level, we focus on developing two things.

  • Helping you to help your clients - by developing your knowledge, skills and experience as a practitioner.
  • Helping you to help more people* – by enabling you to spread the word and engage more people. For those who have a coaching business, this will help you to build your business.

How do we do this?

Here is an outline of the four levels.

Helping you to help your clients Helping you to help more people*

Level One

Two day course
(One weekend)

How to enable people to deliver their peak performance consistently.

How to...

  • Hone Focus
  • Control Confidence
  • Master Motivation

How to engage more people

  • How to become a world authority

Level Two

Four day course
(Two weekends)

How to help people to become world class.

How to...

  • Deconstruct pressure
  • Develop mental toughness
  • Develop the characteristics of world class performers

How to engage more people

  • How to become a speaker

Level Three

Eight day course
(Four weekends)

How to develop world class organisations.

How to create...

  • World class teams
  • World class leaders
  • World class cultures

How to engage more people

  • How to become an author.

Level Four

Designed on an
individual basis

Co-design, co-create and co-deliver.

  • Deliver workshops, sessions and Keynotes alongside Simon Hartley and other Be World Class practitioners

Co-design, co-create and co-deliver.

  • Co-author books with Simon Hartley

*For those who wish to, it is possible to focus purely on “helping you to help your clients” and opt out of the “helping you to help more people” elements.


Added Bonus!

We want to help serious and committed people to forge a successful career for themselves. So, where possible, we’re also looking to offer work experience and internship opportunities to a select group of Be World Class Academy practitioners.